Based in Stockholm, Sweden, The Watch Stand is an innovative company looking to bring timeless design, handmade artisan quality and top-class European materials to watch stands, watch rolls and other watch accessories.

While watch boxes and watch winders are perfectly good places to store watches over longer periods, the number of steps required to grant you access to your watch makes for a cumbersome experience. This painstaking interaction as you fetch your box, open it, take out the cushion, put on your watch and then put everything away makes you less likely to store your watch correctly when you take it off for short periods. This can lead you to scratch your watch wherever you lay it down. This desire to care for our timepieces is what inspired us to come up with The Watch Stand.

The Watch Stand is a convenient, elegant and luxurious place for you to store your watch, bracelets and other jewellery.

As with most products, innovation comes when a need exists, and our story starts with a need. In 2018, when our founder Soran looked for a product to put his watch when he took his off, he found nothing up to the task. Soran took some sketches of designs he thought would work to his friend Jens and upon seeing a legitimate need for his idea, the pair teamed up.

Their idea was simple. To create a luxurious place to store valuable watches and avoid damage from being stored on nightstands, tables, desks or wherever else someone might put their watch while they aren’t wearing it. With this seemingly simple idea, The Watch Stand was born.

Soon after its launch, The Watch Stand became a hit and Soran, and Jens partnered up with Amar. Amar’s in-depth knowledge of marketing and social media allowed The Watch Stand to expand its reach online and not before long; The Watch Stand had indeed become a success.

Like all products, The Watch Stand took some time to reach maturity. While early versions of the product were satisfactory and built well, they weren’t fulfilling the team’s original vision of the product. The initial concept for The Watch Stand was for it to be so well made, with such luxurious materials, that it would truly deserve to be the resting place for your cherished timepiece.

With this original vision still heavy on their minds, the team moved manufacturing from China to Europe, and in doing so the quality and craftsmanship of The Watch Stand became what it was always meant to be. Compatible with watches of all shapes and sizes.

Expanding our Offerings

Now, with almost three years of bringing you the best in the business, The Watch Stand has built a reputation for excellent customer service, craftsmanship and luxury – all evident in the testimonials of our many customers. Not one to rest on our laurels, we have decided to branch out from our original product, The Watch Stand, to Watch Rolls, bringing you the very best materials and craftsmanship once again.

With a clear vision and the determination to do it right the first time, we have spent months designing, prototyping and developing our own offering of luxury handmade watch rolls. While it might not be sensible to bring you Watch Stand travelling with you, your Watch Roll is designed to withstand travel and be robust enough to protect your watch in a luxurious, handmade environment. Take your watches travelling with you in the comfort of our Watch Roll, or keep your watches in it for safekeeping, with the convenience of them being all in the once place.

Give your watches a safe place to rest when you’re not wearing them. The Watch Stand and Watch Roll are here to bring convenience, elegance and luxury to your life and your accessories.